This entrepreneurship and small business course guides students through the essential steps to initiate, manage, and sustain a successful business idea. Designed for aspiring entrepreneurs, the course begins by helping students recognize the key traits of successful entrepreneurs and progresses to more complex ideas, including how innovation in business kickstarts entrepreneurial ventures. Along the way, students will immerse themselves in critical topics such as financial accounting for entrepreneurs, business ethics, marketing for startups, and product planning. The cumulative business plan development portfolio unites all facets of strategic business management, showcasing what it takes to launch and oversee a small business from the ground up. Throughout the course, real-world entrepreneurs are featured to illustrate both the successes and pitfalls of starting a business, offering students practical insight and inspiration. Whether you’re looking to start your first venture or refine your entrepreneurial skills, this course provides a comprehensive foundation in business startup essentials.
Course Outline

Program duration: 300 hours.
Unit 1: Preparation for Entrepreneurship
- Characteristics of an Entrepreneur
- Idea Generation
- Creating a Business Plan
Unit 2: Business Planning
- Marketing Research
- Types of Businesses
- Budgeting and Financial Management
- Funding Sources
- Entrepreneurial Economics
Unit 3: Leadership in Business
- Business Leadership
- Business Communication
- Ethics and Legal Issues
Unit 4: Business Management
- Principles of Management
- Human Resource Management
- Product Development
- Managing Risk
Unit 5: Marketing Essentials
- Marketing and Sales Strategies
- The Marketing Mix
Unit 6: Business Growth
- Growth Strategies
- Exit Strategies
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